Pink Himalayan salt is a premium gourmet salt found exclusively in the Himalayan mountain ranges of Pakistan. The market for Himalayan Pink Salt witnessed significant growth globally, due to the growing awareness among consumers regarding its multiple health benefits vis-a-vis regular table salt.
While the trend towards this amazing natural seasoning grew primarily among millennials and Gen-Z consumers that are significantly more health and wellness conscious than their predecessors, it has now effectively penetrated older consumer segments, fueled by strong internet and social media influence.
Aside from consumption at home, consumers are now getting more conscious about what they buy off retail shelves and what products best align with their healthy lifestyle choices. Needless to say, the winners in this shifting marketplace are the players that are constantly listening to their consumers - focusing on achieving standardization and certifications for their products to ensure reliability and delivering on their promise every time.
Given this continuing market shift, foodservice and manufacturing is actively substituting regular table salt for Himalayan salt for their products. Even though ingredient cost may be a little higher, discerning consumers are willing to pay a little premium for healthier and wholesome organic and natural foods made from all-natural ingredients.
Selrox offers the largest selection of All-Natural ingredient salt for the manufacturing of foods, snacks, seasonings, condiments and other prepared and packaged foods. With a variety of grain sizes - from pink salt powder to fine crystalline and several varieties of coarse Himalayan salt available in 5lb to 55lb bulk wholesale packaging.
Produced under stringent quality assurance process, product and process certifications (BRC Food, GMP, HACCP, ISO, Non-GMO, FDA and Kosher), Selrox foods manufacturers, foodservice establishments, organic retailers and bulk wholesalers significantly improve their product quality and value to their customers.